Phin Security

Surpass the $10M MSP Benchmark

The newsletter "Reef Roundup" offers MSPs insights on surpassing $10 million in revenue with In-Telecom founders Shawn Torres and Jimmy Burns, explores the strategic use and risks of AI in customer interactions and marketing with Bobby Jacobs, and discusses AI's impact on small business security and social engineering threats with Reg Harnish, providing weekly resources to support MSP growth and adaptation.

Just one week ago was the calm before the storm. We hope you've recovered from the mayhem of the global outage. If not, take this weekend to recharge!

In the meantime, check out how to grow your MSP from $8k to $24M with In-Telecom. Plus, learn how to leverage AI in small businesses, marketing, and customer interactions.

Learn how to break the $10 million ceiling with Shawn Torres and Jimmy Burns, the co-founders of In-Telecom.

The Future of AI in Customer Interactions & Marketing

With Bobby Jacobs at Thread

The advanced screening of email and phone calls is making it harder to reach customers. So how are you reaching them?

Uncover the potential of AI in customer interactions and the consequences of relying too heavily on AI without human involvement.

Highlights:

  • Finding the right channel for customer interactions
  • Leveraging AI in customer interactions
  • Importance of transparency and authenticity
  • Providing a good customer experience throughout the sales process

Leveraging AI for Small Businesses

With Reg Harnish at OrbitalFire Cybersecurity

What does the evolution of AI mean for phishing emails and social engineering? Find out in this week's episode, where we discuss the adoption of AI in small businesses, the importance of securing the use of AI, and protecting yourself against others' malicious use of it.

Highlights:

  • Why Nigerian scams are purposefully poor quality
  • The limited adoption of AI in small businesses
  • How AI will affect social engineering
  • The trustworthiness of AI and the implications of injecting untrusted components into systems of trust

Reef Roundup is a weekly newsletter built specifically for MSPs. Every Thursday at 9:00am local time you will receive free resources to help you on your MSP journey!